One of the keys to establishing a profitable on-line corporation such as an accounting & tax prep businesses with a super CPA Website Design is drawing in possible leads. The most efficient tactic to accomplish this is by using a landing page. The purpose of the lead capture page is to capture a potential lead’s contact information such as email, name, or phone number when he or she visits your website. There is a trick to it though. The lead capture page must be formatted in such a way as to capture your visitor’s attention and get them to enter their information. With that in mind, here are the five key elements of a killer lead capture page for accounting firms with websites.
1. Use a Great Headline
Nothing grabs a reader’s attention like a great headline. It’s the first thing people read, so it’s got to be good enough to make the reader want to continue reading. the main reason to use headlines is to attract the reader’s attention quickly. If you don’t, chances are your prospect will move on to another CPA’s website.
2. Subheadings
Subheads are placed just below the headline. A subhead typically reads like a longer sentence and conveys more detail about the problem and the solution.
When you use subheadings, it’s easier for your readers to understand your sales message. There are a couple of ways to use them. For example you can use them as an opportunity to introduce a graphic or a screenshot of your product. It doesn’t really matter how you use them, just that you do use them.
3. Tell People What the Benefits Are
Now that you’ve captured a visitor’s attention, you need to discuss the benefits of what you are offering. No matter how terrific your product or service is, prospects want to know what’s in it for them. One way to do this is to give them a sneak peek of a sample newsletter if that’s what they are signing up for. Use words to give them a hint of what’s ahead like “How to”… or “Learn the secret to… followed by a short bullet list are highly effective at capturing a potential lead’s interest.
4. Use an Action Button
What many sales pages fail to do is tell readers what to do next. You’d be surprised at how many marketing specialists forget to ask prospects to take action, whether it’s clicking on a link or asking them to sign up for a newsletter. Your call to action should be a short summary–one sentence is fine–that sums up why your accounting firm has the best CPA website design on the web.
5. Contact Form
The last step is to make sure you include a clearly visible form for the potential lead to fill out. The best strategy is to simply invite the visitor to give his email address. Several folks state that adding a graphic encircling the contact form increases conversion rates, particularly if it’s a video squeeze page. If you’ve listened carefully and taken these ideas to heart and integrated nearly all of the significant items, you’ll have yourself a one heck of a lead page and be well on your path to making your accounting practices a successful corporation both on-line and in the neighborhood.