Facebook advertising is yet another excellent ad medium available for businesses and the IM entrepreneur, and its popularity is still growing. It’s does not appear that Facebook has reached its pinnacle with traffic, and of course that only means great advertising opportunities for you. Chances are more than good that you’ll be able to find your target market, and they have the means so you can target your ads.
The rest of this article gives treatment to three powerful Facebook advertising aspects that you should be aware of.
Where should you send the traffic that you get from the ads you run on Facebook? A landing page is good, but what kind of landing page is best? Your Facebook fan page! It’s true: you can get great conversion rates by sending traffic to your product’s Facebook fan page. Lots of new advertisers don’t yet know about the benefits associated with building your own fan page and then directing your traffic to it. If you use your website instead of the fan page, you’ll notice that the CTR and as well as the conversion rate is lower. The fact is, Facebook users are used to fan pages and find it easier to just hit the like button to become a fan. Once they see your fan page you will have a better chance to talk to them directly and make sure that the sale converts. The more people you get to your fan page the better off you are. You’ll be able to use this strategy to prove to yourself how great it works for you. It’s one thing to send your traffic to the Facebook fan page you have created; it is something else completely to send it there using the right methods. Don’t just let your traffic land on your wall; send them to your page’s custom tab. The custom tab is where you are able to post calls to action but your wall is not totally under your control. You can use the custom tab to benefit you and get your visitors to take action immediately and when they land on your wall they will have to sort through the posts left there by your fans, which means that it can get confusing. This makes it harder to increase your conversion rate. So you should simply send the traffic to your custom tab and see the results happen.
If you want your advertisments to run faster after you submit them, then you will have to make higher bids – seems FB prefers you to spend more money with them and reward you. This is one those things that you may experience right off the bat. So all you do is make a higher bid for your ads, and they’ll begin running sooner. But don’t worry even if you go for this method, you’re always free to change the bid rate once your ad gets approved. Taking this step will help you in the long run because having ads that aren’t approved isn’t recommended, because you could use the same time to test new offers.
It’s generally known that life is a little bit easier with Facebook advertising than it is at Google – for sure. Like anything else, there’s a little learning curve but it’s nothing bad. You can do impressively at Facebook if you put your mind to it, we’re sure.
Dig up extra tips on internet marketing and new marketing from Steve King.