When you look at your statistics, you’re always looking to see how many unique visitors you have to your website development. You need to be sure that these numbers are increasing each month and will need a way to attract new readers. This method should also ensure that current readers return. So, how do you do this?
Readers visit your website each day. They are looking for information to begin with. They may keep coming back because of your charm and wit or to get to know you before they try your product or service offerings. You could help this process by letting them know you are a real person and visiting their site as well.
Essentially, we are all REAL, but sometimes we don’t come across as if we are. Business owners who appear to be “above” their readers are likely to get a hostile response and negative comments. They are like royalty in ivory towers – high and unreachable.
You are one part of the online business development equation. Your readers (potential customers) are the other part. If you don’t have traffic, how can you make a sale? Unless you build relationships with the readers, they won’t see any reason to stay loyal to you.
Who are you?
Every person wants to know that they matter to others. They can matter to their families, friends and even the people they do business with. Why do you think barber shops and hair salons are so popular? These places have to provide a good product, but also build a great relationship.
As an online business owner, your readers want to know that their presence matters. They are visiting you for a reason. Again, what is it?
Don’t think for a moment that people visit your blog or website because of you. The chances are that they didn’t even know your name before they clicked on the link they found in the search engine. After they leave your site, they many never remember your name again unless you do something to change that.
What is it that you want?
Think of your interests. The reason you started your online business is because you had a passion for something. Your readers have these passions, as well. The informative content that you supply could be the final link to someone realising the dream of entrepreneurship, home ownership or even buying a new car. You’re more likely to find out about your readers and what they want, if you take an interest in their needs and desires. If you need some support to get it all done fast, consider hiring expert virtual assistants!
Now, your website is about the business that you are building, but knowing something about the people who are getting you there can help your business to evolve. As an example, the information you provide may be about how to organise your life and your business, but most of the people who visit your site are looking for information on personal coaching. If you started a line of products or services around the concept of personal coaching, you could meet their needs in a much more targeted way, just because you took the time to find out about them.
How do I help you?
Here are a few ways that you can get in touch with your reader’s interests:
• Surveys
• By offering contests through guest blogs
• Think about a “customer spotlight” or “reader spotlight” on your site
• Send out feedback emails with purchases
You must find out about the interests of your readers as this is important. When you have all this information and know how you can help your readers, use these tools to find out about their needs. All you need to do then is to give this to them! You will certainly see more readers, new customers and increased sales, just because you made the effort to really find out about them, what they wanted and then provided it to them.