In this short article I will explain how to get the most from your marketing and how to track results using 0845 numbers so you can concentrate your efforts where they make the biggest difference.
Using the tried and tested methods of marketers may not sound exciting and ground breaking but the ideas are so fundamental that they are the bed rock of all great marketing campaigns and you need to ensure you are getting these basics right before in all the marketing you do, the tips discussed below will help you no matter what you are marketing and taking the time to learn these techniques will serve you well in all your future marketing efforts.
The first I would like to discuss is ‘AIDA’ – Attention Interest Desire Action. These should be at the heart of all your promotional efforts, once I have explained them you will see why.
The first part is attention, it is all about getting and keeping the attention of your audience and if this means using a well known face or a celebrity in your marketing then go down that route, if it means using humor or shocking the audience these are also OK if that is what the audience is ready to engage with.
Interest, Once you have grabbed the attention of your audience it is time to keep the interest, talk about the issues your audience cares about, how will what you are marketing help the audience achieve their goal or improve their life.
One of the best ways of creating desire is social proof, the guy who looks like you, but not quite as good, gets the girl after using this deodorant, in your mind you too could get the girl if you used that deodorant, that is social proof, someone who you identify with has got results using this product or service therefor you can too, it is all about building desire.
OK so your audience is interested in what you are saying, you have explained how your product will help with the pain they feel or will give them more pleasure now what? Tell them what to do next, tell them to buy the product, to call the 0845 number or do what ever it is that takes this person from being an audience member and makes them what ever counts as a conversion in your marketing.
The call to take action that you have in your marketing needs to be seen as one of the most vital elements as it can increase the conversions you see by 60% or more, by getting this part right you can turn an ok promotion into something very special. It is difficult to express how important the call to action is for the success of your marketing and promotional campaigns, professionals who specialise in this area are in demand and the reason is obvious when you consider the difference it can mak.
Well I hope that all made sense, this is the sort of thing most of your competition will be doing and if you do it too you could be as good as they are. However there is one final killer tip that will make you much more efficient than your competitors and will enable you to spend your marketing money where it make the most sense and that is tracking. If you know that an advertisement produces a certan number of conversions each time you run it you can work out how cost effective it is, using 0800 and 0845 telephone numbers gives you that information as you can track the number and duration of calls.