Like search engine marketing, reverse SEO uses a methodical, multi-pronged approach to protect your online reputation. The first step is to identify the sites and pages that contain negative publicity about your company and that are ranking for important keywords. Those keywords might include your name, that of your company or key employees.
The second step of reverse SEO is to analyze those sites and pages for their respective ranking authority. That will help you determine the effort and tools you’ll need to use in order to move them from the first page of listings within Google, Yahoo and Bing. A negative PR blitz that is spreading across social networking sites is more difficult to overcome than a single blog post that is on a non-authoritative domain.
Step 3 means it is time to start gathering the necessary tools and execute the reverse SEO campaign. Such tools could be fresh press releases that are optimized, a new network of competing blogs and sites, social media accounts and a social bookmarking program. Reverse SEO should include content syndication to build backlinks of high quality. Any Internet marketing expert will have the necessary tools.
Reverse SEO Begins Before Negative Press Emerges
The best time to launch a reverse SEO campaign is before bad publicity appears in the search engines. This is due to the way that the pages link. A page will rank well within the search engines if there are enough thematic links pointing toward it. However, once it ranks, it will gain exposure. That exacerbates the problem.
The problem with negative press is it can be picked up quicker than positive press. As publishers pick up the content and add it to their blogs, sites, fourms and social media sites, it fuels the backlink process and can really gain momentum of damaging press, pushing its way towards the top of the search engines. It can certainly become more difficult to address if this happens. By launching a reverse SEO campaign sooner than later, you can prevent the negative publicity from gaining exposure in the first place.
Protect Your Online Reputation With Reverse SEO
Reverse SEO should play a key role in your online reputation management program. It is far too easy for unsatisfied customers, resentful employees, lazy journalists and malicious competitors to tarnish your name. And when it happens, it is usually done under the cover of anonymity. Anonymity makes the complaint or grievance impossible to address in private.
Take the time now and put a plan of action together to launch your reverse SEO campaign. Do this today ad you will be happy that you protected yourself before any potential trouble strikes and the damage starts in the search engines. In about a year you will be thanking me.
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